Transform
into a FundingHero

Whether you are trying to raise that first initial capital, moving onto your Seed round or searching for your Series A, FundingHero knows what you need to create your fundraise success.

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Aspiring entrepreneur
Are you the aspiring tech entrepreneur, who has that life changing idea destined to be the next big thing?

You want to quit the 9-5, become your own boss and achieve an ambition!

There's only one thing stood in your way.... investment and where to start!

You're not alone in not knowing where to start, who to ask or how to go about raising it, its a big undertaking and not for the faint hearted and unfortunately most will fall at the very first hurdle.
Shocking fundraising statistics 
It's estimated that around only 1% of potential entrepreneurs are successful in raising capital, which is a shockingly low statistic for any wanna-be founder. Fundraising is a very broad area and its not for the faint of heart, which is why it can intimidate even the most confident of potential founders. You will not only need bundles of energy, positivity, tenacity and a willingness to accept rejection, but most importantly an ability to learn and absorb a lot about the whole new subject of fundraising quickly. 

Surprisingly there is no set process or procedure for raising fundraising, just lots of advice from people who have trudged the arduous journey, which makes it incredibly difficult when you don’t even know the rules of the game you are trying to play!

It shouldn’t be this way!
It should be simpler!
It should be fairer!
Making it fair for all
We believe the playing field should be even for everyone who wants to raise funding;

- Everyone should have an equal chance when seeking to raise funding
- The process should be laid out so it is easier and simpler to understand
- You shouldn’t need a degree or to be from a different part of society to compete fairly

Potential entrepreneurs should be empowered to understand the process, learn for themselves in an accessible environment and at an affordable price. They should also have access to a framework and knowledge that stays with them throughout their entrepreneurial journeys for each and every investment need. 

We aspire for more people to stand a much better chance of making their visions become reality and encourage more entrepreneurial spirits to shine through that otherwise don't.
Common pains with fundraising
From speaking to idea stage founders we've found that the common pains and barriers to even starting the fundraise process are;

- Not knowing where to start
- Not knowing the different sources of funding
- Not knowing where to find those different sources
- Not knowing how to approach or pitch to investors
- Not knowing any of the legal aspects involved

This is a big list and demonstrates the range of issues potential founders face. But critically most founders go into the process blind of what it actually entails and can't actually assess for themselves if its something they have the skills, ability, resilience or time to actually complete. It's definitely not for everyone! These are some big barriers and understandably intimidating, but can be overcome when properly prepared at the start.
Preparing for fundraising success
Its our goal for you to succeed by bringing down the funding barriers 99% of potential entrpreneurs hit, we help you by:

- Being fundraising ready when the time is right for you and your idea
- Having a clear fundraising plan & preparing for the time commitment needed
- Confidence in showcasing your business to investors
- Ability to learn yourself and not being reliant on 3rd parties
- Not wasting thousands on unnecessary expensive fees in the process
How we help you raise effectively
Our platform guides idea stage founders step by step to becoming a FundingHero:
  1. Learn & understand the 6 core pillars of fundraising
  2. Complete our simple one page fundraising canvases
  3. Create your personalised fundraise strategy plan
  4. Define your timeline and key preparation tasks
  5. Deep dive into any funding area with our guides
  6. Gain the skills and knowledge to approach investors with confidence
Placing the power in your hands
All of these tools help to put you in control of your own destiny to raise effectively with:

- 24/7 online access to our platform as you need it
- Empowered learning at your pace & convenience
- Be prepared for the key moment when the time is right

If any of this resonates with you then we can help. We know that the cost of failure could result in never pursuing your vision and “what might have been” or even wasting huge amounts of time & stresses that could have been better spent elsewhere.
Become a FundingHero
- Become fundraise ready
- Give yourself an advantage over the rest
- Stand out from the crowd and shine in front of investors.

Don't leave things to chance, make your own destiny and become a FundingHero now!
Getting off the ground
If you're ready to move from idea towards getting started or you're taking the next exciting step in your early growth but there's one key ingredient missing.... that critical early Seed funding!

Poised and ready, but painfully stalled until the funding can be secured is a frustrating position when time is ticking and more potential competitors are lining up to capture your customers.

You can't afford to lose traction, this is your moment, but you desperately need to close that first early seed round, so now the challenge begins! 
Sobering funding statistics 
The reality of the fundraising path ahead is quite sobering. Whether you have bootstrapped your business to life so far by begging, borrowing and using your savings, or had some early cash for a leg up from devoted friends and family, the next stage is a different proposition.

To secure that first vital amount of meaningly external investor funding to propel you to the next level you will be competing with thousands of fellow entrepreneurs. They are all trying to convince investors their business is the horse to back but the stats don’t fair well.

The drop out & failure rates from each stage of early businesses is scary with almost 90% of businesses failing within 3 years and between 80-90% continuing to drop out as they progress through each stage of funding. The process can be unforgiving and the underprepared will undoubtedly have lower odds of success in an already low success task.

However the rewards from success mean a shot at building your vision, so there is no shortage of Founders to play the fundraising game in a bid to snatch every penny of that precious investment from right under your nose for themselves.
From Seed to Green shoots
The initial & early seed stages test a founders entrepreneurial grit and ability to the max. This is the first real test to see if you can convince investors to part with significant amounts of cash and place a big bet on you. Family & friends who you know and have a relationship is one thing, but creating new relationships for money is something else completely. Being able to sell your vision to complete strangers and demonstrate you are the one to trust with their cash is a major landmark step. Receiving new investments is a huge validation for your business, you as a founder and you as a salesperson. 

At the start of any Founders journey very few understand the fundraising process and why should they, most of this is new. But as a founder you need to wear many hats. Funding requires several new one’s to be pulled out the box and worn for all investors to see! You need to expand your knowledge base significantly overnight if you are to be successful. You need to learn a vast amount of niche and nuanced subjects, perform lots of new tasks, understand what investors want and don’t want and importantly prepare and execute it all, often by yourself or with little help whilst running a business. Intimidating yes, Impossible, no!

This is why FundingHero was born, to make the task fairer for all. 
Making it fair for all
So, when you've got this far, we believe the playing field should be even, its only fair! We believe that everyone should have an equal chance when seeking to raise funding and the process should be easier to understand. You shouldn’t need a degree, or to be from a different side of society to make big strides. Potential entrepreneurs should be empowered to understand the process, learn for themselves in an accessible environment and at an affordable price. Crucially this learning will then stay with them throughout their entrepreneurial journeys raise after raise, business after business. 

FundingHero’s goals are to allow more early & Seed stage Founders & businesses to stand a much better chance of making their visions become reality and hit those next big milestones in your business and visions journey as securing early Seed funding is hard.
Common pains with early seed fundraising
  • Timing…. It's critical to know when & where to start
  • Angels, VCs, Grants…. which are the right funding sources for you
  • Little to no traction but full of promise… how to succeed at such an early stage
  • How can we get a valuable advisor onboard…. where to find SMART money
  • How much to raise or at what valuation…. The biggest question of all
  • Legals… what is SEIS/EIS and what other legal paperwork do I need
These are some big pain points and questions to understand. They can act as complete barriers for many to even get started. Understandably intimidating, but can easily be overcome with the right knowledge, resources and determination.
Preparing for early seed funding success
Our mission is to enable you to focus on the things that really matter and bring down the funding barriers, FundingHero helps you to;
  • Become fundraising ready when the time is right
  • Create a clear plan & understanding of the time involved
  • Demonstrate confidence in showcasing your business to investors
  • Learn for yourself and not be solely reliant on 3rd parties
  • Reduce the need to spend thousands on expensive fundraising fees
How we help you raise effectively
Our platform guides you step by step and provides you with:
  1. Fundraising dashboard to track your overall progress
  2. Simple step by step personalised strategic raise plan
  3. Easy to digest canvases covering the 6 funding pillars
  4. Financial model education
  5. Pitch deck templates & guides
  6. Market size tools
  7. Funding trackers (investors, meetings, events, commitments)
  8. Powerful commercial strategy & pricing tools
  9. Ready to use investor lists
  10. Dilution calculator
Placing the power in your hands
All of these tools help to put you in control of your own destiny to raise effectively with:

- 24/7 online access to our platform as you need it
- One central resource to manage your process through
- Empowered learning at your pace & convenience

If any of this resonates with you then FundingHero can help. The cost of failure could result in losing friends and family money, reputation, your livelihood or huge amounts of personal time & stresses spent building up to this moment.
Become a FundingHero
- Become fundraise ready
- Get an advantage over the rest
- Stand out from the crowd

Don't leave things to chance, make your own destiny and become a FundingHero now!
Finding Rocket fuel
That real moment of external confidence comes from a successful series A round, where significant funds are placed in your hands to be deployed to accelerate and drive momentum into your business.

This is the shot in the arm and inflection point your business now needs to continue on its path towards its major goals, enabling a bigger team, a better customer experience and more exciting opportunities ahead. 

Real success is now a big step closer.
Stark funding statistics 
The statistics again at this stage, tell another stark story that the the failure rate doesn’t slow and between another 80-90% of businesses will fail, either from an inability to raise the funds they need or a whole host of others. So with a failure rate so high, bigger cheques being wrote and risk levels increasing it's more important than ever to be fundraising ready as the stakes are even higher for all parties concerned.
Raising the stakes
This stage is where the strong and prepared founders survive, where they can demonstrate they have strong underlying traction, have evidence they can sell, have a demonstrable product customers are willing to pay for and most importantly have the appearance and credentials of someone who can make a strong return on investment.

You need to convince investors you are a very backable founder and team. Being a backable founder means different things to different investors but as a fundamental at Series A and beyond you are expected to know:

- Profit & loss projections in detail, the risks, the opportunities, the sensitivities 
- Cashflow, working capital and the big levers
- Commercial metrics to drive profitability and make investment decisions on
- A succinct pitch, which creates an opportunity not to miss
- The impact, time and commitment needed to raise such an amount

These are taken as granted and can be too often overlooked by founders juggling the day to day and being ill prepared for their series A when the time arises. An ill prepared funding round without a well prepared plan, materials and goals often lead to months of wasted time, a big reduction in runway and may lead to significant funding gaps to bridge. This leads to a slow down in your products development, business momentum, customer confidence and even staff morale.
Time to take off
This is all avoidable and especially as you’ve got this far. We believe that everyone should have an equal chance when seeking to raise funding and the common pitfalls are made clear and easy to avoid. Our mission is to better prepare founders so they understand the series A journey, they can manage the process more easily & efficiently, and build a knowledge and network and valuable skills for the rest of their entrepreneurial journeys. 

FundingHero’s goals are to enable more Series A Founders & businesses to stand a much better chance of continuing turning their visions into reality and hit those next big milestones on their journey.  
Common larger raising pains
From our experience, we find that the common pains and barriers to the fundraise process for founders at series A and beyond are:
  • How to prepare efficiently for larger investment whilst running your business
  • What are the key differences with more sophisticated investors
  • What level of revenue & profitability will excite larger investors
  • What % of their business should they give away to gain real momentum
  • Can they raise debt financing and not just give away equity
  • Not fully understanding what due diligence involves
These are some big questions and need to be understood as the cost of errors now can be significant, but they can easily be overcome. 
Preparing for Series A success
We enable founders to focus on the things that really matter and bring down the funding barriers, it's our goal to help you by:
  • Providing a platform to prepare & manage your raise from
  • Explaining the requirements of each investor types
  • Providing indepth support on raise and valuation 
  • Exploring what alternative types of financing is available
  • Simple to follow checklists for due diligence needs
  • Ability to learn yourself and not be reliant on 3rd parties
  • Provide online 24/7 access to support when its needed
How we help you raise effectively
Our platform guides you step by step and provides you with:
  1. Fundraising dashboard to track your overall progress
  2. Simple step by step personalised raise plan
  3. Easy to digest canvases covering the 6 funding pillars
  4. Financial model education
  5. Pitch deck templates & guides
  6. Market size tools
  7. Funding trackers (investors, meetings, events, commitments)
  8. Powerful commercial strategy & pricing tools
  9. Ready to use investor lists
  10. Dilution calculator
Placing the power in your hands
All of these tools help to put you in control of your own destiny to raise effectively with:

- 24/7 online access to our platform as you need it
- One central resource to manage your process through
- Empowered learning at your pace & convenience

If any of this resonates with you then we can help. We know that the cost of failure could result in losing friends and family money, reputation, your livelihood or huge amounts of time & stresses spent building up to this moment.
Become a FundingHero
- Become fundraise ready
- Gain an advantage over the other people you are competing with
- Make you stand out from the crowd

Don't leave things to chance, make your own destiny and become a FundingHero now!